The special edition model commemorates 100 years of Chevrolet Trucks
DUBAI — Model year 2018 marks the 100th anniversary of the first production Chevrolet truck, and Chevrolet Middle East is celebrating this milestone in style with the launch of the 2018 Silverado Centennial Special Edition at the Dubai International Motor Show on November 15th.
“The Silverado is an icon in the region and as we celebrate the 100th anniversary of Chevrolet Trucks, we are proud to bring the Centennial Edition to the Middle East. This special edition Silverado is a fitting nod to the rich heritage of Chevrolet Trucks globally, and we look forward to share it with our most loyal Chevrolet fans in this very special year.” said Ahmed Soudodi, Head of Brand, Chevrolet Middle East.
Coming to the Chevrolet stand at the Dubai International Motor Show from November 15, the 2018 Silverado Centennial Edition features a distinctive Centennial Blue paint and other design elements inspired by Chevy Trucks throughout the past century. The exclusive heritage bowtie emblems and 100 year badges, for instance, hark back to the colors and styling cues found on early Chevrolet Trucks.
The Silverado Centennial Special Edition is available in LTZ Z71 trim and Crew Cab configuration and features several cosmetic enhancements that evoke the rich history of Chevrolet Trucks. The heritage bowtie emblems front and rear, as well as the 100-year badges and emblems, all point to the exclusive nature of the vehicle. To round off the styling with an authoritative stance, the Special Edition Silverado boasts 22-inch painted wheels with chrome inserts, shod with 22-inch all-terrain tires.
Since the beginning, Chevrolet Trucks have focused on making the best possible vehicle to meet every customer’s needs. After building specialized trucks to serve its factory, Chevrolet introduced its first trucks to customers in 1918. They included the half-ton Light Delivery and the 1918 One-Ton truck. Both were offered with an open chassis behind the windshield that allowed customers to choose between purchasing or building a specialized body best suited for their vocation.
A century and more than 85 million trucks later, Chevrolet Trucks continues to be driven by customer needs. The Silverado offers a host of choices, in terms of body configurations and trims, along with a full line of special editions, giving customers more options for the perfect truck to fit their needs and personal style.
“Brand loyalty runs deep for Silverado owners, and the centenary celebration of Chevrolet Trucks is of great importance to our customers, too. By bringing this commemorative model to the region we are reiterating our commitment to answer our customers’ needs. I am confident Silverado fans will flock to our stand at DIMS to see this exclusive model in the metal,” added Ahmed Soudodi.
2018 Chevrolet Silverado Centennial Special Edition highlights: